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WILDEUR CAMPFIRE COFFEE
ART DIRECTION • CONCEPT • BRAND IDENTITY
LETS LEAVE THE CREAMER AT THE CABIN.
Wildeur is a coffee shop inspired by the blackest of coffees made over the campfire. Unlike other coffee brands, Wildeur has a more eco-ethical approach such as sponsoring (as well providing coffee) for regional & state park clean ups. As most brands tend to do these things more on a national scale it's hard to get things done. So Wildeur focuses on what they can do.
ONE PURCHASE CAN MAKE ONE CHANGE.
Not only focusing on clean ups, but with every purchase of a product from Wildeur, they will plant a sapling. For example, every cup sold provides one sprout to be planted, for every bag of grounds sold, 25 sprouts will be planted. It doesn't stop there, but with any purchase of a baked good or pastry, we will match it by donating a meal to the local Feed The Hungry association in the area.
OTHER CONCEPTS:
• Mini-postcards attached to every bag of grounds that the consumer can keep of where the sprout will be planted.
• When drinking coffee in-house, it will always be served with a mug and never a paper cup to reduce waste.
• No plastic straws.
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