PARKS PROJECT - LEAVE IT BETTER THAN YOU FOUND IT

ART DIRECTION • REBRAND • CONCEPT

​

A BETTER WAY TO RECYCLE OLD IDEAS.

 

Cofounders Keith & Sevag both believe we can all do more to support our amazing parklands, and what they would always say is "Leave it better than you found it." My interpretation of this was a clever play inspired from the most recognizable recycle icon. Then with that first exploration became a full on rebrand & campaign idea. 

​

​

NOT JUST FOR APPAREL.

​

The main reason why Parks Project is so trendy is because the impact they're able to bring to the Parks. Every product purchase a portion goes to backlogged parks projects. From my research they haven't really shown that in the forefront. These posters are perfect examples how to create elegant design that can be purchased off their website. 

OTHER CONCEPTS:

​

​

• One concept is to cross promote with Nature Valley, as with them, they have done in the past to help support the National Parks Foundation. It would be more than appropriate to reach out with brands that also support the parks.